The New CLA-Class

With the CLA Mercedes-Benz is not only setting new
standards in terms of design and aerodynamics,
but also forming a completely new segment.

The stylistic rebel.

In spring 2012, at the Auto China show, Mercedes-Benz presented the Concept Style Coupé to an enthusiastic public for the first time as its vision of the new four-door coupé. It had breathtakingly sporty proportions and a muscular, dynamic and progressive design: "The response to the Concept Style Coupé was outstanding. The comment most often heard was: "Please take this car into series production". That is exactly what we are doing," says Dr. Dieter Zetsche, Chairman of Daimler AG and CEO of Mercedes-Benz Cars. Just under one year later this automotive dream has become reality, and is entering series production in practically unchanged form. CLA is the name given to this latest member of the model family, and as a four-door coupé it is founding a totally new segment.

"The CLA is a car that does not confuse medium class with mediocrity. Its muscular design accentuates the sporty side of the Mercedes-Benz brand," Dr. Dieter Zetsche adds.

Family ties.

As the latest member of the family the four-door coupé follows the idea of the CLS, whose concept has been imitated by many others since its debut. With numerous detailed features the designers have shown unmistakably that the CLA is a further design development of the modern Mercedes-Benz classic: the bonnet with powerdomes embedded into the front end, three striking side lines structuring the side view, an athletic rear end and, not least, a gradually descending roofline accentuate the coupé-like character of the CLA. The three side lines extend from the front wheels, over the rear axle and into the tail lights like muscles, giving the profile of the CLA completely new depth and dynamism.

Sporty character.

The progressive, sporty exterior design is reflected in the interior of the CLA. The design idiom that makes the exterior so special combines with carefully selected, high-grade materials to underline the high perceived value. All the trim surfaces are galvanised in silver-shadow, achieving a metallic visual effect with "cool touch". To accentuate the sporty character even further, the CLA has integral seats in both the front and rear. The rear seat unit gives prominence to the outer seats (2+1 seater). Colour-contrasted topstitching is available depending on the appointments chosen. On request the ambience lighting also includes optical fibres in the gap between the head restraints and the seat backrests.

Resistance is futile.

The avantgarde exterior design of the CLA is not only a visual highlight. With a Cd figure of 0.23 for the standard model, the Coupé achieves a new record – both within the Mercedes-Benz family and for all series production cars. This figure is even bettered by the CLA 180 BlueEFFICIENCY Edition, which has a Cd figure of 0.22.

This is achieved by numerous aerodynamic improvements such as the low A-pillar, the aerodynamically optimised exterior mirrors and extensive underbody panelling. The overall result is very good airflow characteristics, which in turn contribute to a low fuel consumption.

Well-equipped for the future.

To suit its sporty appearance of the CLA, Mercedes-Benz has given the latest family member powerful engines developing up to 155 kW (211 hp), the Direct-Steer system as standard, an optional sports suspension and the latest generation of the optional 4MATIC all-wheel drive system. The technical highlights of this new design icon also include numerous driver assistance systems, including a further development of the radar-based COLLISION PREVENTION ASSIST, ATTENTION ASSIST drowsiness detection, the well-proven Lane Tracking package with Blind Spot and Lane Keeping Assist and Adaptive Highbeam Assist. The CLA is also very well-equipped for the future: all the petrol models and the top diesel model of the new Mercedes-Benz CLA already meet the Euro 6 emission limits only coming into force in 2014.

Always on.

As the ideal complement to the dynamic design and innovative technology, the latest multimedia systems with numerous new functions round off the overall CLA package. The Digital Drive Style app concept of Daimler, which together with the "Drive Kit Plus for the iPhone®" allows seamless integration of an iPhone® into the vehicle, has been enhanced with e.g. Siri voice-operated control and the real-time positioning system Glympse. Facebook®, Twitter®, internet radio and AUPEO!™ personal radio are also on board, as is the advanced Garmin® navigation system with internet-based real-time traffic information. The multimedia system COMAND Online also has extended functions. The latest generation features an improved, photo-realistic map display, an additional Bluetooth® profile (e.g. to access the internet via an iPhone®), image display in the bmp and png formats, and real-time transfer of traffic data via LIVE TRAFFIC.
 

The new S-Class

The new S-Class is more than just the sum of breathtaking technical innovations. It is the embodiment of automotive excellence at Mercedes-Benz.

Connected with all the senses.

The S-Class represents the technological pinnacle of automotive development at Mercedes-Benz. With MAGIC BODY CONTROL, the new S-Class is the first vehicle in the world capable of identifying bumps in the road in advance and adjusting the suspension to the situation. In addition, the advanced AIRMATIC air suspension offers even greater comfort with improved vehicle dynamics. Thanks to numerous new assistance systems and significantly enhanced functions in the S-Class, "Mercedes-Benz Intelligent Drive" fuses comfort and safety. For instance, the BAS PLUS Brake Assist system with Cross-Traffic Assist is, for the first time, able to identify traffic crossing the vehicle's path as well as pedestrians and accordingly boost the driver's braking performance, while the PRE-SAFE® Brake avoids collisions with autonomous braking intervention at speeds of up to 50 km/h.

Moreover, with PRE-SAFE® PLUS, the PRE-SAFE® anticipatory occupant protection system can be upgraded to include safety measures in the event of an impending rear impact.

Modern status, sensual shapes and stylish athletics.

With its large, demonstrably three-dimensional radiator grille, long bonnet and gently sloping tail end, the new S-Class has the proportions of a classic saloon. The size and space requirements were intentionally designed to give the new

S-Class an aura of prestige, while also showing off a sporty coupé-like side with its dynamic roofline. And with its clean architecture, the interior design of the new S-Class embodies a classic saloon, as superior as it is ultra-modern.

Exclusive ambiance
in new dimensions.

The new S-Class combines driving comfort, roominess and ease of operation at the highest level. The perfectly attuned material and colour concept creates an exclusive, sleek interior. For the first time in the history of the S-Class, the long-wheelbase saloon was the focus of development – giving even rear-seat passengers front-row seats. The enhanced seven-colour ambient lighting is a new feature. A re-engineered generation of COMAND Online with intuitive operation makes its world premiere in the new S-Class. Two 12.3-inch high-resolution TFT colour displays make up the new information hub in the S-Class.

The optional Burmester® High-End 3D Surround Sound system provides an unparalleled experience, offering three-dimensional sound in a vehicle for the first time.

The personal note for all the senses.

The new S-Class delights all the senses: a world first, the AIR-BALANCE package with active perfume atomisation offers a new dimension in well-being. Four ambient fragrances are available to choose from, offering an olfactory impression which appears discreetly and softly, then fades quickly and

without a trace. Other components of the completely revised climate control system include ionisation and an even more powerful filtration for superb air quality. Also marking its world premiere in the new S-Class is the armrest heating, in addition to the heating and ventilation of the seats.

Efficient technology.

Compared with the previous generation, the new S-Class consumes up to 20 percent less fuel. All engine versions already meet the Euro 6 emissions standard, and the HYBRID versions also meet the stringent criteria of efficiency classes A and A+. In all models of the new S-Class, weight has been

reduced thanks to lightweight design. It is the first vehicle in the world to rely solely on LED technology, and the optimised aerodynamic resistance is the new benchmark in its segment. Vision accomplished: every aspect of the new S-Class symbolises the Mercedes-Benz commitment to leadership.

 

The New E-CLASS

 

Luxury class.

 

With its sharpened styling, innovative support systems and efficient engines, the new E-Class is setting the standard for the luxury class of today and tomorrow. Both the saloon and estate models of the new E-Class feature a new-look front and a sporty, yet elegant, style. Beneath that sleek exterior lies Intelligent Drive with eleven new or improved support systems from the upcoming world premiere of the S-Class.

The new E-Class is also making waves in terms of efficiency and ecology, thanks to the new powerful BlueDIRECT engines featuring sophisticated direct injection technology.

New design brings
a breath of fresh air.

The front has been completely redesigned with a fresh take on the E-Class's trademark twin headlamps. The functional elements are all concealed discreetly inside the headlamps, and are now available with full LED technology for the first time in this class. As well as the classic three-pointed star on the bonnet, the E-Class is now available with a central star on the radiator grill in the distinctive, sporty AVANTGARDE equipment line. The engine bonnet, the front and rear bumpers and features of the side line have all been reworked, as have the LED rear tail lamps.

Mercedes-Benz Intelligent Drive.

It began with PRE-SAFE® and evolved with DISTRONIC PLUS, but Mercedes-Benz is now steering towards a new dimension of driving as comfort and safety become one with Mercedes-Benz Intelligent Drive. A multitude of new or improved systems are making their world premiere in the new E-Class. At the heart of these systems are new ultra-modern sensors, such as the Stereo Multi Purpose Camera. Just like the previous Mono Multi Purpose Camera, this is fitted behind the windscreen, near the rear-view mirror. The difference, however, is that it has two 'eyes' (cameras) providing spatial vision and a full range of 500 metres. That way the stereo camera can capture data, which is then processed by a variety of systems.This means the technology can recognise objects in a wide field of vision and register their movements in spatial terms – whether it's the car in front, oncoming vehicles or those crossing your path, pedestrians and even various traffic signs or road markings.

This means the technology can recognise objects in a wide field of vision and register their movements in spatial terms – whether it's the car in front, oncoming vehicles or those crossing your path, pedestrians and even various traffic signs or road markings.

Innovations from the
pioneers in automotive safety.

The new E-Class features ATTENTION ASSIST as standard, signalling driver inattention and drowsiness across a wider speed range than ever before. It also logs the driving time between breaks to help drivers control their fatigue. COLLISION PREVENTION ASSIST is also included as standard in many countries. Additional assistant systems, either new or with significantly refined functions, are also available as optional extras. These include, for example, DISTRONIC PLUS with steer control, BAS PLUS Brake Assist with Cross-Traffic Assist, PRE-SAFE® brakes, Active Lane Keeping Assist, Adaptive Highbeam Assist PLUS and the 360° camera. With its exceptional passive and active safety features, the new E-Class is one of the safest cars in the world.

More performance, less fuel.

The new E-Class is available with an extensive range of powerful yet efficient petrol and diesel engines. All of these feature the ECO start/stop system, making them especially fuel-efficient. New to the range is a four-cylinder petrol engine with direct injection, based on the same groundbreaking technology found in the latest six- and eight-cylinder offerings from Mercedes-Benz. All BlueDIRECT-spark ignition engines combine instant response time and exemplary performance together with maximum efficiency and the best emission performance in their class. The E 300 BlueTEC HYBRID is the latest addition to the extensive range of diesel engines. With a consumption rate of just 4.1 l/100 km and CO2 emissions of 107 g/km, the model ranks as one of the best in its class for fuel efficiency.

For a dynamic and efficient driving experience, customers can choose between a six-speed manual transmission with short shift-travel or the 7G-TRONIC PLUS automatic gearbox with DIRECT SELECT lever and DIRECT SELECT shift paddles.

Driving safety
and dynamics.

All models in the E-Class family will be fitted with the electromechanical Direct-Steer system as standard. There are four suspension configurations to choose from, including AIRMATIC air suspension with electronically controlled damping system and 4MATIC permanent all-wheel drive.

This offers better traction and driving stability, especially in poor road conditions. In every configuration the new E-Class suspension is a match for even the most challenging terrain.

Distinguished and
distinctive interior.

Feel good on the inside: The interior of the new E-Class has also been notably redesigned in harmony with the bold and expressive body. Luxury materials, neatly sectioned surfaces with precise joins and sharp radii accentuate the feel of exceptional quality throughout the vehicle's spacious interior. There are attractive equipment packages available to further enhance the look of your E-Class inside and out. Alongside the standard package, the ELEGANCE and AVANTGARDE equipment lines are also available. And the new E-Class offers a huge range of options, allowing you to customise your vehicle to an extent that has never been possible in this class before. No matter which equipment line you choose, you can opt for any additional features. That way, every vehicle can be individually tailored to the owner.

The harmonious interior is characterised by the new-look centre console and the new multifunction steering wheel.

Cutting-edge technology.

The new E-Class comes with an extensive array of high-grade equipment as standard. One of its exciting new features is HANDS-FREE ACCESS which senses foot movements below the bumper and enables you to open and close the boot without even touching it, taking the hassle out of loading and unloading. With the state-of-the-art infotainment system, you can always keep up to date with the office or current affairs while on the move. It also enables you to listen to your favourite music and has the option of an internet connection and a high-performance satellite navigation. Google™ is just one of the integrated apps, providing a local search engine and weather information. With Google Maps you can even configure a route on your home PC and send it to your car. There are also apps for Google™ Streetview and Google™ Panoramio, plus many more available from Mercedes-Benz Accessories. The new E-Class: state-of-the-art in every way.