The production version of the third generation of A-Class vehicles was based on the Concept A-Class, and was unveiled at the 2012 Geneva Motor Show,and later in 2012 Paris Motor Show Mercedes A-Class Diesel range models are using Renault engines just like Mercedes B-Class.
The vehicles were available in dealerships beginning in September 2012. Early models include A 180 BlueEfficiency, A 200 BlueEfficiency, A 250 BlueEfficiency, A 180 CDI BlueEfficiency, A 200 CDI BlueEfficiency, A 220 CDI BlueEfficiency. Japan models went on sale in January 2013
Design
The third generation A-Class is designed to be a direct competitor to the BMW 1 Series and Audi A3. It is intended to be more dynamic than its predecessor and is focused on younger owners. The design of the new Mercedes-Benz A-Class reflects the current Mercedes-Benz design strategy. It first appeared on Concept A-Class at the 2011 Shanghai Auto Show, and has changed only in details such as lights, bumpers and mirrorsEngines
| Model | Years | Type/code | Power@rpm, Torque@rpm |
|---|---|---|---|
| A 180 BlueEfficiency | 2012– | 1,595 cc (97.3 cu in) I4 turbo (M 270 DE 16 AL red.) | 122 PS (90 kW; 120 hp)@5000, 200 N·m (148 lbf·ft)@1250-4000 |
| A 180 BlueEfficiency Edition | 2013– | 1,595 cc (97.3 cu in) I4 turbo (M 270 DE 16 AL red.) | 122 PS (90 kW; 120 hp)@5000, 200 N·m (148 lbf·ft)@1250-4000 |
| A 200 BlueEfficiency | 2012– | 1,595 cc (97.3 cu in) I4 turbo (M 270 DE 16 AL) | 156 PS (115 kW; 154 hp)@5000, 250 N·m (184 lbf·ft)@1250-4000 |
| A 250 BlueEfficiency | 2012– | 1,991 cc (121.5 cu in) I4 turbo (M 270 DE 20 AL) | 211 PS (155 kW; 208 hp)@5500, 350 N·m (258 lbf·ft)@1200-4000 |
| A 250 4MATIC BlueEfficiency | 2013– | 1,991 cc (121.5 cu in) I4 turbo (M 270 DE 20 AL) | 211 PS (155 kW; 208 hp)@5500, 350 N·m (258 lbf·ft)@1200-4000 |
| A 250 Sport | 2012– | 1,991 cc (121.5 cu in) I4 turbo (M 270 DE 20 AL) | 211 PS (155 kW; 208 hp)@5500, 350 N·m (258 lbf·ft)@1200-4000 |
| A 45 AMG | 2013– | 1,991 cc (121.5 cu in) I4 twin-scroll turbo (M 133 DE 20 AL) | 360 PS (265 kW; 355 hp)@6000, 450 N·m (332 lbf·ft)@2250-5000 |
| Model | Years | Type/code | Power@rpm, Torque@rpm |
|---|---|---|---|
| A 180 CDI BlueEfficiency (OM 607) | 2012– | 1,461 cc (89.2 cu in) I4 turbo (OM 607 DE 15 LA) | 109 PS (80 kW; 108 hp)@4000, 260 N·m (192 lbf·ft)@1750-2500 |
| A 180 CDI BlueEfficiency (OM 651) | 2012– | 1,796 cc (109.6 cu in) I4 turbo (OM 651 DE 18 LA red.) | 109 PS (80 kW; 108 hp)@3200-4600, 250 N·m (184 lbf·ft)@1400-2800 |
| A 180 CDI BlueEfficiency Edition | 2013– | 1,461 cc (89.2 cu in) I4 turbo (OM 607 DE 15 LA) | 109 PS (80 kW; 108 hp)@4000, 260 N·m (192 lbf·ft)@1750-2500 |
| A 200 CDI BlueEfficiency | 2012– | 1,796 cc (109.6 cu in) I4 turbo (OM 651 DE 18 LA) | 136 PS (100 kW; 134 hp)@3600-4400, 300 N·m (221 lbf·ft)@1600-3000 |
| A 220 CDI BlueEfficiency | 2012– | 2,143 cc (130.8 cu in) I4 turbo (OM 651 DE 22 LA) | 170 PS (125 kW; 168 hp)@3000-4200, 350 N·m (258 lbf·ft)@1600-3000 |
Transmissions
| Model | Years | Standard | Optional |
|---|---|---|---|
| A 180 BlueEfficiency | 2012- | 6-speed manual | 7-speed automatic (7G-DCT) |
| A 180 BlueEfficiency Edition | 2013- | 6-speed manual | n/a |
| A 200 BlueEfficiency | 2012- | 6-speed manual | 7-speed automatic (7G-DCT) |
| A 250 4MATIC BlueEfficiency | 2013- | 7-speed automatic (7G-DCT) | n/a |
| A 250 BlueEfficiency | 2012- | 7-speed automatic (7G-DCT) | n/a |
| A 250 Sport | 2012- | 7-speed automatic (7G-DCT) | n/a |
| A 45 AMG | 2013- | 7-speed automatic (AMG Speedshift DCT) | n/a |
| A 180 CDI BlueEfficiency (OM 607) | 2012- | 6-speed manual | n/a |
| A 180 CDI BlueEfficiency Edition | 2013- | 6-speed manual | n/a |
| A 180 CDI BlueEfficiency (OM 651) | 2012- | 7-speed automatic (7G-DCT) | n/a |
| A 200 CDI BlueEfficiency | 2012- | 6-speed manual | 7-speed automatic (7G-DCT) |
| A 220 CDI BlueEfficiency | 2012- | 7-speed automatic (7G-DCT) | n/a |
Equipment
Drive Kit Plus for iPhone, Mercedes-Benz phone module with Bluetooth, roof box 400 with Alustyle Quickfix carrier bars, Mercedes Sport product range (a spoiler lip for the front apron, a gleaming black radiator grill, gleaming black exterior mirror casing and waistline trim strip, a roof spoiler and rear apron trims with a diffuser look), light-alloy wheels were developed for the A-Class vehicles. The A-Class in Australia comes standard with 9 airbags.The phone module went on sale on 4th quarter 2012.
Mercedes-Benz Sport products were produced for the A-Class (W 176) vehicles.
Marketing
As part of A-Class vehicle launch, Mercedes-Benz started the 'A Rock' concert series with British alternative rock band Placebo. The 5-concert tour took place in Paris, Rome, Zurich, Hamburg, Madrid between June and July 2012.Mercedes-Benz offered SimCity Social players a range of exclusive additional playing options until the end of September 2012. The Electronic Arts Inc. partnership covered all worldwide territories excluding North America.
The launch A-class campaign, consists of print advertisements and TV spots, began on September 2012. The ads features A 250 Sport. Print advertisements featured a QR code leading directly to the central interactive online platform, where all global communications activities on the new A-Class have been pooled together since March. The online hub accessible at www.mercedes-benz.com/a-class features an innovative interactive concept, which sets the scene for the impressive world of the new A-Class by means of scrolling – from vehicle highlights and the A-Rock concert series with Placebo, through to attractive financing offers and the opportunity to arrange a test drive. Each of the 5 TV ads presents a product highlight in the form of a surprising and amusing story. The "parking" spot, for example, focuses on the Mercedes-Benz "Parking Finder" app found in the COMAND Online system. The campaign would run until the end of October, and online until the end of December 2012. The agency responsible for the campaign is Jung von Matt/Alster. Production of the TV spots was undertaken by Tempomedia, with Cyril Guyot acting as director, while the photos are the work of Uwe Düttmann. The central theme of the campaign, "The pulse of a new generation", would continue to be used in the "2013 A-Class Calendar". The campaign was supplemented by a three-month road show travelling across Europe, beginning at June 2012. Mercedes-Benz also released A-Class Guide virtual owner's manual, via the Google Play Store and the Apple App Store.[53]
As part of the A-class market launch, Norev had produced 1:18 scale zinc die-cast A 250 Sport model car (in jupiter red, designo magno mountain grey and cirrus white). Schuco produced 1:43 zinc die-cast scale model A-Class class (in cirrus white, cosmos black or south seas blue), while Herpa produced 1:87 plastic A-Class model cars in jupiter red, night black and monolith grey.
As part of the A-class market launch, Mercedes-Benz Accessories GmbH has introduced a range of accessories reflecting the carefree approach to life that typifies the young and young-at-heart buyers. Early products included black wool felt trilby, black men's polo shirt, shoulder bag and smartphone case, clutch bag, wristwatch, stainless-steel A-Class key ring, three-set nail polish, spritz glasses, bracelet with charms.
As part of Japan A-Class launch, an animated short titled 'Next A-Class' was produced by Hakuhodo, Aoi Promotion and Production I.G. The Next A-Class film shows in the future city of Tokyo where it has evolved into a “Transforming Mobile City”, three characters chase "a mystery car" at full speed in a "new A-Class" dashing in and out of the transforming routes of the metropolis. As part of the campaign, the June 2012 edition of mb! by Mercedes-Benz magazine includes a booklet includes the storyline of the Next A-Class short film and gives a glimpse of production secrets and episodes of the making. The booklets were distributed at large-sized bookstores in the metropolitan area, major movie theaters and authorized Mercedes-Benz Dealers. In addition, mb! magazine also offered prizes of voice cast autograph, nico figure, t-shirt, iPhone4/4S/5 case, for My Mercedes subscribers.The 15 and 30-second versions of Next A-class trailers were premiered on 2012-11-17 as TV broadcasts and in theaters showing Evangelion: 3.0 You Can (Not) Redo movie. Following the NEXT A-Class premiere in 2012-12-05, the viewing count exceeds 2 million within 19 days.
A-Class vehicle appeared in Night Train to Lisbon movie.
Production
Production of A-Class began at Mercedes-Benz Rastatt plant in 2012.Mercedes-Benz signed an agreement with the Finnish supplier Valmet Automotive to expand A-Class vehicle production, where Valmet will produce more than 100,000 units for Daimler from 2013 through 2016.
Production of A-series BlueDirect 4-cyliner engines took place at Mercedes-Benz engine production plant in Kölleda.
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