Mercedes Benz Atraction&Seduction

Vision Accomplished.

In a visual story of seduction between two unlikely aficionados, who better to create the setting for a power play that juxtaposes dark desire with a lightness of space and subtle sense of humour than fashion industry veteran Carine Roitfeld.
Creative director, stylist and designer, the irreverent former editor in chief of VOGUE Paris and current global fashion director at Harper’s BAZAAR and creator of biannual fashion book CR, teams up with art director and founder of iconic V Magazine, Stephen Gan, to create the Mercedes-Benz Fashion Key Visual Spring/Summer 2014 Vision Accomplished.

Fuel consumption (combined): 9.1-5.5 l/100km;
CO2 emission (combined): 213-146 g/km

 

 

World of Fashion and beauty.

Known for her edgy and fearless productions that capture the zeitgeist, Roitfeld used raw meat a fashion material years before Lady Gaga covered herself in it. “It’s a fantasy world and so I am a dreamer, I am a storyteller”, she explains between takes on set. The Parisian kick-started her career by working with the world’s possibly most famous photographer Mario Testino and, as his muse and stylist, shared Tom Ford’s success of bringing sexy back to Gucci in the 90s. Long-time collaborator Gan creates images that are as inspirational as they are beautiful, and with his avant-garde style has been on the forefront of the fashion scene for practically all his life. “Fashion and beauty – they are my world”, he reflects

Technology and Glamour.

Centre of attention however, is another icon: the new Mercedes-Benz S-Class in gleaming black. A grown-up attraction and chock-full with technological innovation that will spearhead automotive development, it has new features that appeal to all the senses. Effortlessly superior, it calls for a no-frills backdrop and a worthy opposite with equal amounts of seductive glamour and sensuality. Enter beautiful Sui He, one of China’s top models. Sui hails from Zhejiang and broke onto the international scene after being the first Asian model ever to open a Ralph Lauren show in the F/W 2011 season. In a black dress designed by Carine Roitfeld, she is drawn to the vehicle and aims to conquer it for herself.